UMass Library Resources: History of Advertising

Note: To access these library articles, you must be a currently enrolled student or an employee of UMass Lowell.
 

• Russ Baker, Kimberly Smith. "Stealth TV: Channel One Delivers News and Advertising to the Classroom." The American Prospect 12.3 (Feb 12, 2001)

• William E Baker, Heather Honea, Cristel Antonia Russell.  "Do Not Wait to Reveal the Brand Name: The Effect of Brand-Name Placement on Television Advertising Effectiveness."  Journal of Advertising. Fall 2004.Vol.33, Iss. 3.

• David Banash.  "From Advertising to the Avant-Garde: Rethinking the Invention of Collage."
  Postmodern Culture. Volume 14, Number 2, January 2004

• Stephen Brown, Lorna Stevens, and Pauline Maclaran. "I Can't Believe it's not Bakhtin!: Literary Theory, Postmodern Advertising, and the Gender Agenda," Journal of Advertising 28.1. Spring 1999

• Yuhmiin Chang, Esther Thorson. "Television and Web Advertising Synergies." Journal of Advertising 33.2 (Summer 2004)

• Josephine Woltman Elpers, Ashesh Mukherjee, Wayne D Hoyer.  "Humor in Television Advertising: A Moment-to-Moment Analysis Journal of Consumer Research." Dec 2004. Vol.31, Iss. 3.

• Robert J Fisher, Laurette Dubé.  "Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective."  Journal of Consumer Research.  Mar 2005.Vol.31, Iss. 4

• Paul Henry.  "Systematic Variation in Purchase Orientations Across Social Classes."  The Journal of Consumer Marketing.  2002.Vol.19, Iss. 4/5

• T. J. Jackson Lears, .  "From Salvation To Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930."  Advertising & Society Review.  Volume 1, Issue 1, 2000

• Rachel Maldonado, Patriya Tansuhaj, Darrel D. Muehling.  "The Impact of Gender on Ad Processing: A Social Identity Perspective."   Academy of Marketing Science Review.  2003, Vol. 2003

•  Andrew A. Mitchell.  "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?" Advertising & Society Review.   Volume 1, Issue 1, 2000

• Katherine Parkin.  "The Sex of Food and Ernest Dichter: The Illusion of Inevitability."  Advertising & Society Review.  Volume 5, Issue 2, 2004

• Pike, Jennifer J., and Nancy A. Jennings. "The Effects of Commercials on Children's Perceptions of Gender Appropriate Toy Use." Sex Roles: A Journal of Research 52.1-2, Jan 2005

• Glenn W. Richardson.  "Pulp Politics: Popular Culture and Political Advertising."  Rhetoric & Public Affairs.  Volume 3, Number 4, Winter 2000

• Fath Ruffins.  "Roundtable Issue: Conversations about Race and Ethnicity in Advertising,"
  Advertising & Society Review. Volume 6, Issue 2, 2005

• Joseph D Rumbo.  "Consumer Resistance in a World of Advertising Clutter: The case of Adbusters."   Psychology & Marketing. Feb 2002.Vol.19, Iss. 2

• Gad Saad..  "Applying Evolutionary Psychology in Understanding the Representation of Women in Advertisements,"  Psychology & Marketing. Aug 2004. Vol.21, Iss. 8

• Michael Schudson.  "Advertising as Capitalist Realism," Advertising & Society Review.  Volume 1, Issue 1, 2000

•  Irina Six.  "What Language Sells: Western Advertising in Russia."  The Journal of Language for International Business. 2005.Vol.16, Iss. 2

• Barbara B. Stern.  "Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings." Journal of Advertising 25.n3, Fall 1996

Gina Agostinelli, Joel W. Grube.  "Alcohol Counter-Advertising and the Media: A Review of Recent Research," National Institute on Alcohol Abuse and Alcoholism, August 2002. Rebecca E. Clay.  "Advertising as Science," Monitor on Psychology, Volume 33, No. 9 October 2002 Dan Cook.  "Lunchbox Hegemony: Kids & The Marketplace, Then and Now," Lip Magazine, August 20, 2001. Terry L. Heaton.  "TV News in a Postmodern World: The Convergence Advertising Trap," Walter D. Scott.  "The Psychology of Advertising."  An essay first published in the Atlantic Monthly in January 1904. T Joseph B Walther; Zuoming Wang; Tracy Loh.  "The Effect of Top-Level Domains and Advertisements on Health Web Site Credibility," The Journal  of Medical Internet Research.  Jan-Mar 2004.  Volume 6, Issue 1 "Direct-to-Consumer Ads Have Their Positive Side."  American Psychiatric Association Newsletter, February 4, 2000 "The Emergence of Advertising in America" - This Library of Congress site has links to over 9,000 images. The History Channel Encyclopedia: Advertising "Television Advertising - A Brief History" "Themes for Coca-Cola Television Ads (1886 - 1999)"
Site contacts: Professor Susan E. Gallagher, Library Fellow Cheryl Gray, Provost's Office